The signing of a Memorandum of Understanding between Rudi, BCT Expo, and ASEAN Light + Design Expo 2025 marks a significant milestone in advancing the use of AI Chatbot technology at trade shows, supporting diverse content and a wide range of industry participants.

This collaboration between Rudi’s team and Ms. Amornrat Kaewpan (Project Manager) aims to meet the needs of attendees seeking quick, comprehensive, and organized access to information—ranging from exhibitor details and activity schedules to show highlights and navigation tips throughout the event.

At ASEAN Light + Design Expo 2025, scheduled for September 17–19, Rudi is ready to jump in as your smart AI assistant, making every interaction smoother and smarter. The exhibition, which highlights the latest in lighting and design across key sectors, will be powered by Rudi’s AI-driven assistant, providing real-time responses and seamless navigation to ensure a smarter, more engaging event experience.

Available directly on the event’s official website, the Rudi AI Chatbot will assist attendees  by providing exhibitor details, guiding booth navigation, sharing event schedules and highlights, and offering smart tips for a seamless experience.

This removes the reliance on paper guides or manual inquiries, giving attendees instant access to exhibition’s information—anytime, anywhere.

The event is a hub of innovation, where lighting and exceptional design converge to emphasize the transformative power of light in shaping environments. ASEAN Light + Design Expo plays a key role in reimagining residential, commercial, and retail spaces. Powered by Rudi AI Chatbot—with real-time response capabilities and support for over 50 languages—the event delivers a seamless experience for both Thai and international attendees, while significantly easing the burden on staff by addressing repetitive inquiries efficiently.

At the same time, organizers can leverage conversation data to gain deeper insights into attendees behavior and make informed improvements to enhance future visitor experiences.

This collaboration represents more than just convenience—it marks a step toward a new era of trade fairs where technology and design seamlessly integrate to elevate the visitor experience.